PHILANTHROPY ALLOWS DONORS THE PRIVILEGE, AS JOHN D ROCKEFELLER BELIEVED IT TO BE, OF HAVING A MEANINGFUL IMPACT IN AREAS THEY ARE PASSIONATE ABOUT AND WHERE THEY HAVE IDENTIFIED NEED. IT OFFERS THE POSSIBILITY OF LEAVING A LEGACY.
Traditionally focused on short-term giving, the impact of philanthropy was often short-lived. Donors had little or no involvement in the process and derived no benefits to speak of.
Gradually, this form of charitable giving evolved into strategic philanthropy: an approach whereby philanthropic endeavours are structured to best align with the overall mission, goals and values of the individual or corporate donor in a way that has the maximum, most sustainable societal and environmental benefit for all.
“We all share one planet and are one humanity; there
is no escaping this reality.”
Donors now take an active interest in the results of their investments and the socioeconomic and/or environmental returns created. They require tangible, sustainable results. In turn, benefit is derived in the form of tax incentives and BEE Scorecard points (where applicable).
In this way, philanthropy has come to capture the essence of ubuntu – the recognition that we cannot and do not exist in isolation, but that we are all inextricably connected; that the actions of an individual or organisation affects the whole world and the Earth which sustains us.